Heather (scientific name: Erica) refers to a plant belonging to the genus Heather of the rhododendron family. There are approximately 700 species of Heather in the world, most of which are produced in South Africa and are known as the "Queen of South Africa's Endemic Species"; in addition there are more than 70 species roughly distributed in other regions of Africa, the Mediterranean region and Europe. . "Erica canaliculata" shown in the picture